Ya se die­ron a cono­cer los fina­lis­tas para las dos cate­go­rías del Can­nes Lions 2016, el even­to espe­cia­li­za­do más repre­sen­ta­ti­vo: Enter­tain­ment Lions y Enter­tain­ment Lions for Music.

ENTER­TAIN­MENT LIONS

Cine­ma & Thea­tri­cal: Fic­tion Film 

Can­dies, de BBDO Argen­ti­na Bue­nos Aires para Tar­je­ta Naran­ja, Argen­ti­na.
Ciner­gía II, de Are­na Media Madrid para Gas Natu­ral Feno­sa, Espa­ña

TV & Broad­cast: Non-Fic­tion 15 minu­tes or under in Length

Behind The T‑Shirt, de Ogilvy Bra­sil São Pau­lo para IBCC, Bra­sil.

Onli­ne: Non-Fic­tion 15 minu­tes or under in Length

Dop­pel­gän­ger Tou­rists, de Lapiz Chica­go para Mexi­can Tou­rism Board, Esta­dos Uni­dos.
Magic Words – The Docu­men­tary, de AlmapBB­DO São Pau­lo para HP, Bra­sil.
Cham­ki: The Girl From The Futu­re, de Mullen­Lo­we SSP3 Bogo­tá D.C. / Mullen­Lo­we Lin­tas Group India Mum­bai para Uni­le­ver Glo­bal, Colom­bia.

Use of Brand/Product Inte­gra­tion into Exis­ting Con­tent

38 Years Later, de J. Wal­ter Thom­pson Puer­to Rico San Juan para TRI­PLE S, Puer­to Rico.

Audio Con­tent in Bran­ded Enter­tain­ment

Truth Detec­tor, de DDB Bra­sil São Pau­lo para 89 FM, Bra­sil.

Talent: Visual Story­te­lling

Behind The T‑Shirt, de Ogilvy Bra­sil São Pau­lo para IBCC, Bra­sil.

Talent: Live Expe­rien­ce

Let Girls Be Girls, de Grey Argen­ti­na Bue­nos Aires y Grey Mel­bour­ne para Proc­ter & Gam­ble, Argen­ti­na.

Live Brand Expe­rien­ce

The Mute Per­for­man­ce, de Fah­renheit DDB Lima para BBVA, Perú.

Digi­tal Brand Expe­rien­ce

Mashi­ma­chi­ne, de Leo Bur­nett Méxi­co para 4pelagatos.com, Méxi­co.

Social Brand Expe­rien­ce

The Twee­ting Potho­le, de P4 Ogilvy & Mather Pana­ma City para Med­com, Pana­má.
Whop­per Sign, de David Mia­mi para Bur­ger King, Esta­dos Uni­dos.
Pin­list, de DDB Bra­sil São Pau­lo para Tok&Stok, Bra­sil.

(Use of Brand/Product Inte­gra­tion into an Exis­ting Brand Expe­rien­ce

Pepi­to, de McCANN San Juan / Harold Jes­su­run San Juan para GFR Media, Puer­to Rico.

Use of User Gene­ra­ted Con­tent in a Brand Expe­rien­ce

Whop­per Sign, de David Mia­mi para Bur­ger King, Esta­dos Uni­dos.

Visual Story­te­lling in Sports Enter­tain­ment

Con­ver­sos, de Mer­ca­do McCann Bue­nos Aires para TyC Sports, Argen­ti­na.

Social in Sports Enter­tain­ment

The Fight Book, de Perei­ra & O’Dell San Fran­cis­co para UFC Bra­sil, Esta­dos Uni­dos.
Eto’o, de Wie­den + Ken­nedy São Pau­lo para Twit­ter, Bra­sil.

Cross Chan­nel Sports Enter­tain­ment

Invi­si­ble Pla­yers, de Afri­ca São Pau­lo para ESPN, Bra­sil.

ENTER­TAIN­MENT LIONS FOR MUSIC

Use of an Artist as a Spokesperson/Ambassador in Part­nership with a Brand

Sr. Toron­jo The Cele­brity Pro­ject, de San­cho BBDO para Postobon, Colom­bia.

Pro­duc­tion of Exclu­si­ve Artist Con­tent in Part­nership with a Brand

Sam­bra, 100 Years Of Sam­ba, de WMc­Cann São Pau­lo para Bra­des­co, Bra­sil.

Use of an Artist as a Spokesperson/Ambassador in Part­nership with a Cau­se

Don’t Look Away, de AKQA São Pau­lo para Usher, Bra­sil.

Artist Event Appea­ran­ce or Per­for­man­ce in Part­nership with a Cau­se

The Mute Per­for­man­ce, de FAH­RENHEIT DDB Lima para BBVA, Perú.

Artist Asso­cia­ted Stunt or Acti­va­tion in Part­nership with a Cau­se

Rai­sing Voi­ces, de Ogilvy & Mather Argen­ti­na para Lomas Oral School, Argen­ti­na.

Best Music/Brand Part­nership

The Mute Per­for­man­ce, de Fah­renheit DDB Lima para BBVA, Perú.

Fan Engagement/Community Buil­ding

#McCart­neyHit, de AlmapBB­DO São Pau­lo para Kiss FM, Bra­sil.

Use of Remas­te­red Music for a Brand or Cam­paign

Rai­sing Voi­ces, de Ogilvy & Mather Argen­ti­na para Lomas Oral School, Argen­ti­na.

Exce­llen­ce in Inter­ac­ti­ve Music Video

Don’t Look Away, de AKQA São Pau­lo para Usher, Bra­sil.