Por Belén Ávi­la Rodrí­guez de Mier

Reco­no­ci­do exper­to en mar­ke­ting estra­té­gi­co, inno­va­ción y comer­cio elec­tró­ni­co, es pro­fe­sor de la Kellogg School of Mana­ge­ment y con­sul­tor de empre­sas como Accen­tu­re, Ado­be Sys­tems, AT&T, Boeing, Cis­co Sys­tems, Dell, DuPont, Erics­son, Fide­lity Invest­ments, GE, Gene­ral Mills, HCL Tech­no­lo­gies, Holland & Knight, Honey­well, Ser­vi­cios de Con­sul­to­ría de IBM, Infosys, Jero­ni­mo Mar­tins, Jones Lang LaSa­lle, Jen­ner & Block, Kellogg Com­pany, McDo­nalds, Micro­soft, MTV Net­works, Nis­san Motor, SAP, Sony, Tera­da­ta, WMS Gaming y Zurich Segu­ros.

Libros:

• Colla­bo­ra­ting with Cus­to­mers to Inno­va­te: Con­cei­ving and Mar­ke­ting Pro­ducts in the Net­wor­king Age
• Glo­bal brain
• Fewer, Big­ger, Bol­der: From Mind­less Expan­sion to Focu­sed Growth
• Love, Lon­ging, Lone­li­ness