Un año más, la indus­tria publi­ci­ta­ria ha vis­to pasar ante sus ojos la mejor crea­ti­vi­dad del mun­do. Ha sido, enton­ces, una sema­na lle­na de sor­pre­sas y nove­da­des que no ha deja­do a nadie indi­fe­ren­te y que ha recu­pe­ra­do, según muchos, la esen­cia de lo que Can­nes Lions era en su ori­gen.

Aho­ra es momen­to de mirar todas las luces y som­bras que han des­fi­la­do por Can­nes y extraer toda la expe­rien­cia y apren­di­za­je posi­bles para poder mirar lue­go hacia delan­te con más espe­ran­za e impul­so.

En cuan­to al ren­di­mien­to espa­ñol duran­te la pre­sen­te edi­ción, se han suma­do ocho pre­mios menos que el pasa­do año, con un total de 34 (1 Grand Prix, 6 oros, 9 pla­tas y 18 bron­ces). Pero es menes­ter tomar en cuen­ta que el fes­ti­val ha sufri­do cam­bios que hacen de esta colec­ción de pre­mios una bas­tan­te bue­na, a pesar de su reduc­ción cuan­ti­ta­ti­va.

A con­ti­nua­ción, repa­sa­mos todos los Grand Prix que se han entre­ga­do este Can­nes Lions 2018. Es decir, los mejo­res tra­ba­jos crea­ti­vos del año, pro­ce­den­tes de todas par­tes del mun­do, que han con­quis­ta­do el cora­zón de los exper­tos de la indus­tria:

1. “Palau Pled­ge” – Palau Legacy Pro­ject – Host/Havas (Aus­tra­lia): Grand Prix en Tita­nium, Grand Prix en Direct y Grand Prix en Sus­tai­na­ble Deve­lop­ment Goals

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2. The Trash Isles – The Plas­tic Oceans Foun­da­tion y LAD­Bi­ble / AMV BBDO (Rei­no Uni­do): Grand Prix en PR y Grand Prix en Design

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3. It’s Another Tide Ad/It’s A Tide Ad/It’s Yet Another Tide Ad/It’s Yet Another Tide Ad, Again – Proc­ter & Gam­ble – Proc­ter & Gam­ble Cincinatti/Saatchi & Saat­chi Nue­va York (Esta­dos Uni­dos): Grand Prix en Film

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4. The Talk – P&G – BBDO Nue­va York (Esta­dos Uni­dos): Grand Prix en Film

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5. Next Exit / Just Mis­sed Us / On Your Left / On Your Right – McDonald’s – Cos­set­te Toron­to (Cana­dá): Grand Prix en Out­door

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6. The Daily Show Pre­sents. The Donald J. Trump Pre­si­den­tial Twit­ter Library – Comedy Cen­tral / Comedy Cen­tral Nue­va York / 23 Sto­ries x Con­dé Nast Nue­va York (Esta­dos Uni­dos): Grand Prix en Out­door

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7. Food Love Sto­ries – Tes­co – Media­com Lon­don / BBH Lon­don (Rei­no Uni­do): Grand Prix en Media

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8. My Line – Ministry of Com­mu­ni­ca­tions & Tech­no­logy – Mullen­Lo­we SSP3 Bogo­tá (Colom­bia): Grand Prix en Inno­va­tion

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9. Kin­go – Kin­go – Ogilvy Colom­bia / Kin­go Energy Gua­te­ma­la / Ogilvy Gua­te­ma­la (Colom­bia): Grand Prix en Pro­duct Design

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10. JFK Unsi­len­ced – The Times / News UK & Ire­land – Roth­co (Rei­no Uni­do): Grand Prix en Crea­ti­ve Data

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11. Nothing Beats a Lon­do­ner – Nike – Wie­den + Ken­nedy Lon­don (Rei­no Uni­do): Grand Prix en Social & Influen­cer

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12. Tag­words – AB InBev – Afri­ca São Pau­lo (Bra­sil): Grand Prix en Print & Publishing

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13. Corrup­tion Detec­tor – Recla­me Aqui –  Grey São Pau­lo (Bra­sil): Grand Prix en Mobi­le

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14. Hope – Inter­na­tio­nal Com­mit­tee of the Red Cross – Sra Rush­mo­re / Blur Pro­duc­cio­nes (Espa­ña): Grand Prix en Film Craft

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15. Kiwi Shoe Care – Kiwi Shoe Polish – Ogilvy Chica­go (Esta­dos Uni­dos): Grand Prix en Craft Industry

16. Aero­naut VR – Cor­gan – Iso­bar (Esta­dos Uni­dos): Grand Prix en Digi­tal Craft

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17. Evert_45 – KPN – N=5 Áms­ter­dam (Paí­ses Bajos): Grand Prix en Enter­tain­ment

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18. Wel­co­me Home – Apple – TBWA/Media Arts Lab Los Ánge­les (Esta­dos Uni­dos): Grand Prix en Enter­tain­ment for Music

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19. Jay‑Z Smi­le – Roc Nation – Smug­gler Nue­va York & Roc Nation Nue­va York (Esta­dos Uni­dos): Grand Prix en Enter­tain­ment for Music

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20. Today at Apple – Apple – in hou­se (Esta­dos Uni­dos): Grand Prix en Brand Expe­rien­ce & Acti­va­tion

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21. Blood­nor­mal – Body­form – AMV BBDO Lon­dres (Rei­no Uni­do): Grand Prix en Glass

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22. The Fan­chi­se Model – Micro­soft Xbox Design Lab ‑McCann Lon­don (Rei­no Uni­do): Grand Prix en Crea­ti­ve eCom­mer­ce

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23. Blink to Speak – Asha Ek Hope Foun­da­tion – TBWA Bom­bay (India): Grand Prix for Good en Lions Health

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24. Cora­zón – Give Your Heart – Mon­te­fio­re – JohnXHan­nes Nue­va York (Esta­dos Uni­dos): Grand Prix de Health & Well­ness

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25. Soc­cer Song for Chan­ge – AB InBev Afri­ca – Ogilvy Ciu­dad del Cabo (Sudá­fri­ca): Grand Prix en Radio & Audio

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26. Savlon Healthy Hands Chalk Sticks – Savlon – Ogilvy Bom­bay (India): Grand Prix en Crea­ti­ve Effec­ti­ve­ness

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27. Pro­ject Revoi­ce – The ALS Asso­cia­tion – BWM Den­tsu Síd­ney (Aus­tra­lia): Grand Prix for Good

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